The project is a promotion of the Starbucks brand that is recognized and present world-wide. The campaign establishes that no matter the weather, location or situation, Starbucks will be present in the form of a warm, comforting and soothing cup of your favorite drink to start your day. Creative should
include easily recognizable locations and centrally showcase the brand. elaborate showcase of our supplies and services.Tool: After Effects, Cinema 4D, Procreate
Role: Design, Animation
PROCESS
The four mood-setting scenarios I picked for this campaign are: a casual Sunday morning in a park/outdoor seats; a rainy workday in an office in the city; a nice holiday at the beach; before dawn at home, staying overnight.
Storyboard
Test Render
I used Cinema4D’s default renderer for the toon shading. I combined the transparent material with the toon material so it has more colors variation. In the future, I can further devleop this project with the new Redshift toon shader :)