This project is a event branding of the Freshman Show at the School of the Art Institute of Chicago every spring semester. The show consists of six entries: Open Call, Black Box, Book Arts, We created the brand films for each entry and merches for the event.
The project is in collaboration with Vinay Nandargi, who made the film for Book Arts, We will keep working on the rest of the entries.
Tool: Cinema 4D, After Effects
Role: Art Direction, Design, Storyboard 3D animation, Lighting, Texture, Compositing (for black box)
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PROCESS
I recalled my first year when ideating this poster series. The mandatory interdisciplinary practice in the first year allowed me to explore distinct directions without limitation, so I want the visual based on the diverse core practice. We eventually landed the idea of transformation, from a familiar material that is related to the title to a very different one. To keep consistency across each entry, we used abstract shapes similar approaches of split-screen editing in each film
Test Render / Styleframe
Before the actual production we used Cinema 4D for the test render. It is very different from the final render since we are learning the program in this process of the production.